Pay Per Click Marketing

The digital world is expanding rapidly, and now it's time for AI; more businesses are getting online daily.

ppc ads

Everyone wants to run PPC ads and grab more sales, from local businesses to corporations. But with these new opportunities come new challenges. Being a Google Search Partner, Orient Digital Solutions supports them in being visible online, getting noticed, and grabbing sales without breaking the bank. We support all platforms like Google, Microsoft Bing, Linkedin, TikTok, Meta Facebook, Instagram, and YouTube for Search and Display Ads.

We just need a little info to get started

Pay Per Click Marketing

In a hurry? Give us a call now at (315) 636-6656

HOW IT WORKS

Pay Per Click Marketing

The digital world is expanding rapidly, and now it's time for AI; more businesses are getting online daily.

ppc ads

Everyone wants to run PPC ads and grab more sales, from local businesses to corporations. But with these new opportunities come new challenges. Being a Google Search Partner, Orient Digital Solutions supports them in being visible online, getting noticed, and grabbing sales without breaking the bank. We support all platforms like Google, Microsoft Bing, Linkedin, TikTok, Meta Facebook, Instagram, and YouTube for Search and Display Ads.

We just need a little info to get started

Pay Per Click Marketing

In a hurry? Give us a call now at (315) 636-6656

HOW IT WORKS

Pay Per Click Marketing Clients Get Results

google sponsored ads

"The results speak for themselves"

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"Orient goes above and beyond"

+664%

Paid Traffic

+360%

Sales

+700%

Online Leads

+680%

Conversion Rate

A recent report shows that 79% of digital marketers believe paid search marketing is highly effective for their business.

Because of this, 62% plan to increase their PPC budgets in the future to attract more customers online.

Mid-sized companies spend around $9,000 to $10,000 monthly on pay-per-click (PPC) advertising. 2024, global PPC advertising spending is expected to reach $190.5 billion. For Google search ads alone, projections for 2023 estimate a staggering $279.30 billion. This shows how significant PPC has become for small to medium businesses looking to grow and attract more online customers. But what exactly is PPC, and how can it strengthen your digital marketing?

Our PPC experts are here to explain how pay-per-click advertising works, giving you an idea to run successful campaigns. Learn more about how our PPC services can drive results for your business.

What is PPC Advertising?

PPC, or pay-per-click, is a digital advertising model in which businesses pay a fee every time someone clicks on one of their ads. When someone clicks on your ad, whatever the cost is, it’s called CPC. PPC ads can appear on search engines like Google, Amazon, and Microsoft Bing. For example, when someone searches for a product on Google, they might see paid ads related to what they’re looking for, and usually, these ads appear above organic SERPs.

In 2024, top PPC platforms include Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and Amazon Ads, offering businesses various ways to target potential customers across different channels.

Here are a few common types of pay-per-click (PPC) ads:

Search Ads

These appear on search engine results pages (SERPs) and charge you only when someone clicks on your ad.

Display Ads

Often called banner ads, these appear on websites that are relevant to your business brand product or service.

Social Media Ads

These are targeted to users based on their interests and demographics across platforms like Facebook and Instagram.

Amazon Ads

Amazon Ads help companies reach targeted customers through sponsored product listings, display ads, and video ads, driving visibility and sales.

Bing Ads

It is similar to Google Ads, but the platform is Microsoft Bing, where users search for products, services, or information and here you can run display and search ads.

Re-marketing

Ads that remind visitors to return to your site after they've left. We usually target people with abandoned carts or intent to buy your service or product.

Shopping Ads

Display product images, prices, and details directly on search results pages popular with shoppers, such as Google Shopping and Amazon.

What is the process of PPC Marketing, and how does it work online?

Boost Your Brand Recognition and Scale Up Quickly

At Orient Digital Solutions, we specialize in helping businesses drive more traffic and leads through PPC marketing. But what exactly is PPC marketing, and how does it work? Let’s break it down.

PPC (Pay-Per-Click) is a form of paid advertising online where advertisers pay a fee each time their ad is clicked or seen. It’s one of the most effective ways to target specific audiences and generate immediate results. You might see these ads on Google, Amazon, Microsoft Bing, Meta, or other websites.

 

PAOBTT

The Process of PPC Advertising

Landing Page Optimization

We typically direct traffic to a well-optimized landing page that aligns with your ad. An excellent landing page converts clicks into customers by delivering exactly what the user wants.

Bidding Strategy

PPC campaigns have different bidding strategies, and each ad goes into auction; we help you set the proper budget to ensure your ad appears when your customers search. Higher bids can lead to better placement, but smart bidding ensures you get the best results for your budget.

Ad Creation

Next, we create compelling ads that catch the attention of potential customers. Ads typically include a headline, a description, and a call-to-action (CTA). Each ad has extensions to lure people to click the ad and land on the website or specific goal.

Campaign Creation

After launching your ad, we continuously monitor the campaign to ensure it's delivering results. This includes analyzing and tweaking ads to improve effectiveness.

Tracking Installation

After setting up the campaign, monitoring its performance is another important task. It also helps you set up re-marketing lists. In Google, the tracking pixel or Google Analytics is the key, and for Meta, the Facebook Pixel plays the key role of tracking and monitoring.

Keyword Research

We start by researching the right keywords based on your business objectives. We identify the keywords your target audience is searching for. For example, if you run an online shoe store, you'll find relevant search phrases like “buy shoes online” that can lead to clicks and eventually into a sale.

Monitor & Optimize

Once the campaign is launched and live, its monitoring is critical. After monitoring, we make tweaks in the campaign to make it more effective and essential in PPC marketing

Why PPC Marketing?

PPC marketing gives you immediate visibility on search engines and other social media platforms, unlike organic traffic, which takes time to build, from several months to sometimes years. It’s also highly targeted, showing your ads to people already looking for your products or services.

With Orient Digital Solutions, we’ll handle your PPC campaigns from start to finish, ensuring the best return on your advertising investment.

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Why PPC Marketing Works For Every Business?

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Easy & Fast To Start
PPC marketing is straightforward and fast to start with. Once your campaign is live (which goes live with Google and Meta within a few hours), your ads can start showing immediately, giving you instant visibility for your target audience. You can reach your ideal customers in hours with a proper campaign setup and strategy. Plus, PPC allows real-time monitoring, so you can quickly adjust bids and keywords to improve results. Unlike organic marketing (SEO), which takes time, PPC Marketing delivers immediate results, driving traffic to your website faster than any other marketing method.
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Brand Visibility
PPC Ads are a powerful method for boosting brand visibility. It allows you to place your brand right in front of your target audience, whether they're searching on Google or browsing social media. With Paid Marketing, your brand can appear at the top of search engine results, giving you immediate exposure. The best part? You only pay when someone clicks on your ad, making it a cost-effective way to increase brand awareness. Using targeted money keywords and demographics, PPC helps you reach potential customers quickly, enhancing your online presence and recognition.
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PPC Re-marketing
It is a highly effective digital advertising strategy that helps businesses reconnect with people who've previously visited their website or interacted with their online platforms but have yet to take any desired action. Google Tag Manager and Facebook Pixel are vital in re-marketing for these platforms. It displays personalized ads to these users as they browse other websites, social media, or search engines. The goal is to keep your brand or product top-of-mind and encourage potential customers to return, increasing the chances of conversions. Re-marketing helps drive repeat visits and turn those initial clicks into sales by engaging an interested audience. It's an efficient way to boost brand awareness and maximize ROI from previous visitors.
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Customisation
PPC ads are highly customizable, allowing businesses and marketers to tailor their campaigns based on specific goals. Whether promoting a new product, offering a seasonal discount, or driving traffic for a limited-time event, one-off promo campaigns can be set up quickly and targeted to the right audience. You have complete control over your campaign's budget, timing, and audience targeting, ensuring your message reaches the right people at the right time. This flexibility makes PPC marketing ideal for running short-term, high-impact promotions, helping businesses maximize visibility and results. PPC marketing offers extensive customization options, allowing companies to customize ads based on location, demographics, interests, and search intent, and it drives outstanding results.

Our clients that belive us

Happy Clients About Us
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80
Million $ Budget Managed
213
Clients Served
50
Niches Served
15
Years In Service

Pay Per Click Marketing

We just need a little info to get started

In a hurry? Give us a call now at (888) 249-9936

HOW IT WORKS

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